With almost 300m Muslims in the region, the fast-emerging halal cosmetics market is another enticing proposition for the cosmetic giant to focus on. The region’s cosmetics and skincare market is tipped to hit US$9.6b in sales by 2020, according to Euromonitor. Southeast Asia generated a mere US$133m in sales for Amorepacific last year, less than 3% of total revenues and the company wants to triple that. The region is a melting pot compared with China and Korea.” ![]() Speaking to Bloomberg, Robin Na, the head of Amorepacific’s operations in Southeast Asia, “The diversity of South East Asia was a challenge. The move into the Asean market is a dramatic shift for the Seoul-based company, which generated about 90% of its revenue last year in Korea and China, pretty homogeneous markets by most regards. ![]() South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up business lost due to political tensions with China.
0 Comments
Leave a Reply. |